Privacy Policy

We at BLACKDOG Biomechanics are committed to protecting and respecting your privacy when you use our website and our mobile application BLACKDOG Equestrian. This privacy policy describes how we collect and use your personal data (as defined in the General Data Protection Regulation (EU) 2016/679, the “GDPR”) in connection with your use of the Service. This privacy policy also describes your rights and how to enforce them. Terms not otherwise defined in this privacy policy shall have the same meaning ascribed to them in the Terms of Service, which may be found here.

Please read this privacy policy carefully before using the Service. By using the Service, you accept this privacy policy and our processing of your personal data.

We are responsible for the processing of your personal data as described herein, as a data controller (as defined in the GDPR). Please do not hesitate to reach out to us if you have any questions or comments on your privacy and our processing of your personal data. You can reach us by sending an email to

Data Collection

In order to provide BLACKDOG Equestrian we need to process some information about you. We collect content and communications that you provide when using BLACKDOG Equestrian, such as:

  • The information that you enter when you create an account and a profile, for example your e-mail and password, as well as your name.

  • The content you choose to email to third parties (since the email account this is sent from belongs to us)

  • Your use of BLACKDOG Equestrian: when you use BLACKDOG Equestrian and what you do, for example log activity, which pages in BLACKDOG Equestriany you are visiting at and which links you click on.

  • What kind of phone / tablet and operating system you are using, the city and country where you are located when using BLACKDOG Equestrian, what version of BLACKDOG Equestrian you are using, what version of the Terms of Use you have approved and if you have approved push notifications.

  • We save some information about your use of BLACKDOG Equestrian on your phone to facilitate your use, for example so you don't need to log in every time.

  • Biomechanics data is stored on our Google Cloud console (protected by two factor authentication). This data is identified only by a 28 digit alphanumeric user ID code, not your email or name.

Data Use

We use the information to:

  • Be able to deliver BLACKDOG Equestrian's features chiefly the biomechanics results.

  • Develop, test and improve BLACKDOG Equestrian by following what users are doing in order to build a better product.

  • Be able to communicate with you through notifications, push notifications and e-mails at when there is something new in BLACKDOG Equestrian, and for marketing communications.

  • We also use their information to respond when you contact us.

  • In cases where we send you e-mail marketing, you can at any time decline more emails by clicking on the unsubscribe link.

Data Sharing

Ridely uses some external partners to provide the service, for example a system for user management and cloud service for processing and storing biomechanics data. We do not share your information with anyone outside of BLACKDOG Equestrian for any purpose other than providing the service.

Legal Basis

The reason for processing your personal data is to be able to provide BLACKDOG Equestrian. By using BLACKDOG Equestrian you give us the right to process your personal data.

Information regarding news and features in BLACKDOG Equestrian are sometimes sent via e-mail. This information is based on your consent. If you do not wish to receive e-mails from us, you can decline at any time by clicking unsubscribe.

Users under 18

If you are under the age of 18 you are still able to use Ridely. If you are under 18, your guardian or parent must approve your use and take part of this policy.

Length of Data Storage

We store the data until it is no longer necessary to provide BLACKDOG Equestrian or until your account is deleted, whichever comes first.

BLACKDOG Equestrian can delete your data if you haven't used your account for over a year. In those cases we will contact you via e-mail to ask if you would like to keep your account. If you do not log in to BLACKDOG Equestrian within three months after this notification, the account will be deleted.

Account Deletion

You can delete your BLACKDOG Equestrian account at any time. Send an e-mail to to delete your account. Please note that we will then delete things that you have published and activities that you have registered in BLACKDOG Equestrian. This data cannot be recreated.

Removing the app from your phone does not delete your account.

Right to be Forgotten

You have the right to be forgotten, that is, BLACKDOG Equestrian deletes all data about you, not just your account. If you want to exercise this right, send an e-mail to

Right to Access Saved Data

You have the right to know what information we save about you, and you also have the right to access this information. If you want to exercise this right, send an e-mail If you think that we have incorrect personal data saved then you have the right to have them corrected.

Right to Access Saved Data

Data security is important to BLACKDOG Equestrian. We use the level of security that is the industry standard when it comes to encryption, storage, firewalls, backups etc. No system is 100% secure and there is always a small risk that data will end up in the wrong hands. By using BLACKDOG Equestrian you accept this risk.

We store some of your information in cloud services (for example data storage) that in some cases are provided by companies outside of the EU. The security around this follows the industry standard.

If you believe that BLACKDOG Equestrian incorrectly processes your personal information, you can file a complaint with the Data Protection Authority in your country. 

We encourage you to use a strong password so that no one can guess your login details.

Changes to the Personal Data Policy

Sometimes there may be a need to change these terms of use. BLACKDOG Equestrian has the right to change the terms by informing you of the changes. The last change date is at the bottom of the page.


We communicate with you through e-mail and notifications and push notifications on your phone. If you do not want to receive push notifications, you can turn them off in your phone's settings.

We welcome your feedback. Email to if you have questions about the terms of service or the service.

Privacy Policy updated 1 - May -2021